Open Applications open for the next cohort
Launch, grow & scale a real D2C brand.
Get Into D2C is the startup launchpad for consumer brands in India. Get one-on-one mentoring from founders who have built brands for real — and go to market across Amazon, Blinkit & Shopify.
Get sales-ready on Shopify Amazon Blinkit Zepto Instamart
Get mentored by leaders from
Our network of mentors
Beauty & personal care
Fashion & accessories
Women’s hygiene
Beverages
Skincare
Beverages
FMCG
Pet food
Fragrance
E-commerce
Activewear
Three cohorts. One for every stage.
Pick the room that matches where your brand is today.
Every cohort is application-only. We review each founder before we take them on.
01 / ORIGIN
Origin
Idea → Launch
For founders with an idea and a category, ready to build. We take you from concept to a product that is live and selling.
- Idea & category validation
- Positioning, pricing & unit economics
- Manufacturer & packaging sourcing
- Compliance & listing readiness
- A launch plan for your first 100 customers
02 / MOMENTUM
Momentum
3–6 months in market, can’t scale
For brands that launched but stalled. The reasons are usually hidden from a first-time founder — we find them and fix them.
- A full brand & margin diagnosis
- Fixing CAC, RTO and repeat rate
- The right channel mix: D2C, marketplaces, quick commerce
- Distribution & sales readiness
03 / CAPITAL
Capital
6 months+ or ₹5L+ monthly revenue
For brands ready to scale hard and raise. We build the systems, the story and the investor access to do both.
- A scale playbook & monthly MIS
- Omnichannel & distribution expansion
- Fundraise readiness: deck, data, story
- Access to our curated investor network
How selection works
Four steps from application to cohort.
We work with a limited number of founders at a time, so every application is reviewed by our team.
1
Application review
We review each aspect of your application to make sure we are the right fit to build together.
2
Founder screening call
A short call with you to understand your vision and where the gaps are.
3
1:1 Sr. Partner call
You present your idea and brand, and get one-on-one insights and an honest analysis from our Sr. Partner.
4
Cohort onboarding
Based on the Sr. Partner’s review, your brand joins the right cohort — with one-on-one mentoring from founders who have built brands for real.
What founders get
Everything a first-time founder wishes they had.
01
A clear playbook
Know exactly what to do, and in what order, for your category and stage.
02
Mentors who’ve built brands
One-on-one mentoring from founders and leaders who have built brands for real.
03
Fewer expensive mistakes
Avoid the MOQ, packaging, pricing and ad-spend traps that sink first-time brands.
04
Supplier & distribution access
Manufacturers, packaging suppliers, distributors and the partners you need to launch and grow.
05
A sales-ready brand
Listings, pricing, margins and channel readiness for D2C, marketplaces and quick commerce.
06
Founder network
Build alongside fellow founders and industry leaders — in your cohort and in our community.
07
Investor access
Access to our curated network of investors once your brand is ready to raise.
₹5L*
A grant for 2 shortlisted startups
Two startups shortlisted from the cohorts receive a grant of up to ₹5 lakh from our network of investors.
*Up to ₹5 lakh, on an equity basis. Terms are agreed with the investor.
Case studies
How India’s D2C brands were really built.
Positioning, unit economics, marketing and distribution — decoded from filings and founder interviews.
Minimalist: how radical transparency built a ₹690 Cr skincare brand in five years
Two brothers from Jaipur put ingredient percentages on the front of the pack, priced for value, built their own plant — and sold 90.5%…
The Whole Truth: building a ₹216 Cr food brand on the back of the label
A protein bar with the ingredient list on the front of the pack grew into a clean-label food company that raised $51 Mn to…
Pee Safe: building a hygiene brand in categories people don’t talk about
From a single toilet-seat sanitiser spray to menstrual and intimate care sold in 60,000+ stores, quick commerce and 20+ countries — and a $32…
Events & webinars
Learn live. Meet in person.
The Proven Playbook to Build a D2C Brand in India
The Game of Numbers: Unit Economics for D2C Brands
Online · Date to be announced
Startup news
The D2C brief, every day.
The day’s funding rounds, launches and quick-commerce moves — posted every morning.
ITC takes full ownership of Yoga Bar in a ₹645 Cr deal
ITC has bought the remaining 52.5% of Sproutlife Foods, the parent of Yoga Bar, for about ₹645 Cr, taking its stake to 100%. Sproutlife’s revenue grew from ₹108 Cr in…
Read morePee Safe targets up to ₹300 Cr in FY27 revenue, weighs an IPO
The hygiene brand says it closed FY26 at about ₹130 Cr and is targeting ₹250–300 Cr in FY27, with quick commerce carrying the highest margins in its online mix.
Read moreBombay Shaving Company’s revenue more than doubles to ₹635 Cr in FY26
Revenue from operations rose 139% to ₹635 Cr while the net loss narrowed 85% to ₹9 Cr, as advertising grew far slower than sales.
Read moreSleepy Owl raises ₹12 Cr at a ₹172 Cr valuation
The D2C coffee brand raised ₹12 Cr led by Optiscape Network, after doubling FY25 revenue to ₹44 Cr and cutting losses by 80%.
Read moreThe D2C Founder Community
A WhatsApp room of founders who actually build.
Manufacturer notes, growth benchmarks, investor intros and first access to every masterclass and meetup.
200+founders & operators
350+ecosystem connections
6consumer categories
DailyD2C news & founder notes
Our partners
Payment gateway partner
Coworking partner
FAQ
Before you apply.
Which cohort is right for me?
Origin is for founders at the idea or product-development stage. Momentum is for brands that have been in the market for 3–6 months but can’t scale. Capital is for brands 6 months+ in market or doing ₹5 lakh+ in monthly revenue that are ready to scale and raise. Not sure? Choose “Not sure — help me choose” on the application and we’ll guide you.
Is there a fee?
Yes — the cohorts are paid programmes. We share the fee and the exact plan for your brand on the 1:1 Sr. Partner call, once we understand where your brand stands and what it needs. Applying, and the screening call, are free.
How does the ₹5L grant work?
Two startups shortlisted from the cohorts receive a grant of up to ₹5 lakh from our network of investors, on an equity basis. Shortlisting depends on the progress and potential of the brand, and the terms are agreed with the investor at the time.
Which categories do you work with?
FMCG, skincare & beauty, snacking, health supplements, beverages and fashion accessories.
Do I need a registered company to apply?
No. You can apply at the idea stage.
Who are the mentors?
Founders and leaders who have built and scaled consumer brands — across beauty and personal care, fashion, hygiene, beverages, FMCG, pet food, fragrance and e-commerce.
When will I hear back?
You’ll get an email confirmation the moment you apply. Our team reviews every application personally — if there’s a fit, we’ll call you to set up a short screening call.
Free download
Not ready to apply? Start with the D2C Launch Checklist.
The step-by-step list we use with founders — from idea validation to your first 100 customers.