Category · Ritual
Skincare & Wellness
Elevating routine into ritual. We help wellness brands master the art of the physical touchpoint.
01
GetIntoD2C
GetintoD2C, Est. 2013
GetintoD2C, A Unit of Parlexa
Architecting the next generation of consumer icons.
A D2C launchpad for founders of consumer brands. We move founders from scattered ideas to shelf-ready clarity, across FMCG, skincare, snacking, health supplements, beverage and fashion accessories.
Categories We Build For
FMCGSkincareSnackingHealth SupplementsBeverageFashion Accessories
The Honest Diagnostic
Your brand is
leaking margin.
Your positioning
confuses buyers.
Your ad spend
isn't compounding.
Every plateau has a reason. We find it, name it, and give you the sequence to break through, with the calm of people who have done this at scale.
"A brand is not what you say it is. It is what your customer feels when they hold it."
Founders and brands we have built with
Aircall
ASF
Eicher Motors
Ericsson
Lenovo
Oppo
Philips
Tata Teleservices
Unacademy
Plan Your Legacy
BakedBuzz
Crex
Modicare
Nive Media
GoWhipped
Aircall
ASF
Eicher Motors
Ericsson
Lenovo
Oppo
Philips
Tata Teleservices
Unacademy
Plan Your Legacy
BakedBuzz
Crex
Modicare
Nive Media
GoWhipped
GetintoD2C Portfolio
Six categories.
One studio.
Six D2C categories we have calibrated for zero-day success. Playbooks written, unit economics known cold, and creative that founders are proud to put their name on.
Category · Velocity
FMCG
Everyday essentials, engineered for shelf velocity and repeat purchase.
02
Category · Craving
Modern Snacking
Clean labels, bold palettes, and high-frequency purchasing loops.
03
Category · Efficacy
Health Supplements
Bridging clinical rigor with lifestyle aesthetics that founders and buyers trust.
04
Category · Craft
Beverage
Botanicals, functional formats, and category-creating brand worlds.
05
Category · Drop
Fashion Accessories
Capsule drops, considered design cycles, and community-first launches.
06
Full-Stack Launch Capabilities
Six services.
One launchpad.
Not an agency retainer. A founder's operating system, six modules that stack into a compounding growth engine built for launch and scale.
Service · 01
Brand Audit
A calm, honest look at where a brand leaks margin: positioning, pricing, and unit economics.
01
Service · 02
Positioning & Identity
Sharper messaging and a visual system that actually feels like the brand founders describe.
02
Service · 03
Growth Engine
Meta, Google, marketplace and creator strategy built for compounding scale.
03
Service · 04
GTM Strategy
Launch plans, pricing logic and clear timelines from first shelf to first crore.
04
Service · 05
CRO & Funnel
Higher AOV, cleaner checkout, considered detail pages that convert on the first visit.
05
Service · 06
Retention Systems
Repeat rate, subscription and lifecycle flows that turn buyers into a community.
06
GetintoD2C Process
Methodical, warm, and built for founders.
"We combine the rigor of a supply-chain operator with the eye of a creative director."
01
Step 01
Deep Immersion
We dive into the chemistry, origin and founder story to find the unique emotional hook that becomes the brand's north star.
02
Step 02
Tactile Identity
Designing for the hand and the eye. High-fidelity packaging, storefronts and interfaces that feel like the brand you always imagined.
03
Step 03
Market Activation
A surgical launch across D2C, social and key retail partners. Growth engines primed, retention flows armed, first buyers waiting.
04
Step 04
Compounding Growth
Monthly rhythm of experiments, reviews and roadmap. Not a hand-off, a partnership until the brand runs on its own gravity.
A Decade On The Shelf
The quiet record.
Twelve years. Six categories. Hundreds of launches. The numbers we care about most are the ones behind founders sleeping better.
0+
Brands Launched
0+
Campaigns Deployed
$0M+
Founder Capital Raised
0
Years In GetintoD2C
Founder Voices
What founders say.
“
The team is helping us set Plan Your Legacy up from the ground up so we can start serving clients the right way, with clarity and calm.
AM
Ashok Mathur
Founder, Plan Your Legacy
“
We came in with a brief and left with content that genuinely converted. Their ability to simplify complex messaging into compelling visuals is unmatched.
M
Manav
Imarticus Training
“
For a young food brand, visuals are everything. They made our product look so good, our DMs were full before the campaign even officially launched.
AJ
Anushk Johri
Founder, Benny's Bowl
“
Launching a healthy snacking brand is no small task. Having this team in my corner has made all the difference. They get the vision.
RM
Raunak Mahandarani
Founder, Healthy Snacking
“
We produce a massive volume of content and needed a team that could match our pace without compromising on quality. They delivered, every single time.
AK
Aditya Kashid
Content Head, Trakin Tech
“
Sharp, professional, and genuinely collaborative. They brought creative thinking that elevated our brief into something we are proud to put our brand behind.
AJ
Anubhav Jain
CEO, Nitara
Founder Events
Rooms built for founders.
Small, deliberate gatherings where operators trade notes with the studio and the people building the next shelf.
DinnerComing Soon
Founders' Table, Bengaluru
An intimate dinner for eight D2C founders. Off the record conversations on category, capital, and craft.
Invitations open soon
WorkshopComing Soon
Shelf Studio, Mumbai
A working session on packaging, positioning, and pricing with our studio leads and a guest retailer.
Invitations open soon
ShowcaseComing Soon
Launchpad Live, Delhi
A closed door showcase of six brands going live this quarter. Investors, buyers, and press only.
Invitations open soon
Want first dibs when a city and date go live? Leave your email and we will send an invite before the room fills.
Request an inviteQuestions
Frequently asked, answered.
The Launch
Ready to build your icon?
Now accepting a small cohort of founders each quarter. Send us the brief, or pick a time on the calendar. We'll bring the audit.
Pick a slot
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